Defining the future of the brand, the future of the market and the consumers, and forging even stronger links between brand and target audience. This is what we call Future First, and we place it at the core of every proposition from Euro RSCG Tokyo.

CBI®

The method we use to give concrete shape to the concept of Future First is Creative Business Idea®. Using this method, we apply three tools that define the future of our clients’ businesses – Prosumer Pulse, Brand Momentum and Decipher – to develop ideas. The big ideas thus generated then evolve into communication concepts and are incorporated into actual plans. We use this to create new touch points between the brand and the consumer, and develop business opportunities.

A tool used to identify influential consumers, and from their actions and words, define future customer segments.

A tool for analysis of a brand’s history, impact and world-view, to set the right direction for the future.

This tool analyzes and classifies various market trends as codes, to define new positioning of the brand.