Are we an advertising agency?
No. We’re a marketing and communication agency.

In 1991, the merger of Euro com and RSCG saw the birth of Euro RSCG.
Euro RSCG is comprised of a group of marketing and communication professionals who questioned the state of conventional advertising agencies and came together to pursue a vision for the future. Euro RSCG Tokyo was founded in 1999, and is made up of team members sharing a common aspiration to create a new style of agency. As indicated by our statement ‘The End of Advertising’ at the time of foundation, we are not a company focused solely on the creation of advertising. Our mission is to be an indispensible partner for the growth of our clients’ businesses, by planning and executing creatively-developed marketing and communication strategies.

Creative Business Idea^® – This is our motivation.

Why do we love what we do? Because Euro RSCG does business in a way that clearly distinguishes us from that of conventional advertising agencies. The big ideas generated by Creative Business Idea^®, our proprietary marketing method, are not only reflected in creative expression, but also evolve into communication concepts that link directly with the growth of our clients’ businesses. These big ideas, with their potential for future growth, and our corporate culture fostering such ideas, are a source of constant inspiration for us as employees. This living, breathing Euro RSCG culture instilled in us all is the very reason that we as staff are able to communicate closely, take a proactive stance in everything we do, and constantly maintain a strong sense of responsibility and purpose as we tackle our clients’ business.